This project started in a graduate integrated media course, aimed at finding a business in need of a rebrand to attract new clients. My research led me to Munchkin, a company that specializes in high-quality baby items for parents
Tools: Adobe Photoshop
Adobe Illustrator
Figma
Responsibilities:
Integrated Design
Brand Refresh
App Design
Website Design
I examined the various ways in which Munchkin's media was lacking and identified areas where there could be better integration that would appeal to Gen Z audiences. The rebrand was aimed at creating a better integration of various media platforms and developing a rewards app.
Apart from the rewards app, the assets I focused on refreshing the website and product design. The goal of the website was to seamlessly integrate the app and the website. While continuing to promote customer reviews and Munchkin's initiatives, the website worked in conjunction with the app.
I designed a set of icons for Munchkin to use in various marketing techniques, providing the consumers with information on sustainable action and item classification. These icons serve as a secondary set of icons for the brand that works in conjunction with existing branding assets. The icons were
then integrated within social media and refreshed product packaging.
Vision Board