Hi-Fidelity- Lo-Fidelity Wireframe
Poppy is a startup company that targets late teens to early twenties. The primary objective was to create a site that not only appealed to the company's age demographic but was also user-friendly. My process began with a basic ecommerce wireframe, which was followed by extensive research on the best ways to visually communicate the company's message. In addition to creating the mobile app, I also designed the logo and established branding guidelines.
My primary goal was to design a lively and vibrant logo that would appeal to Poppy's target audience. The logo is hand-drawn and features a range of vivid colors to provide an organic and elated feel. Throughout the project, I discovered new ways to communicate visually through design and learned how to make a mobile design as efficient as possible.