Baker and Carol Soap Company was initiated as a solo design project when I noticed the lack of ecommerce sites in my area. Many local businesses lacked an online presence or had inefficient ecommerce sites for their customers. I began Baker and Carol Soap Company to cater to the clientele in my area. The target audience for this company comprises eco-friendly consumers in their late twenties through forties.

During the branding phase, I aimed to keep the typography and color palette neutral to give an inviting and natural feel to the brand. Throughout the project, I learned the importance of establishing branding guidelines and applications for a wide range of audiences.