Nobi was a collaborative project created with two other designers. The goal of this collaboration was to create a company which took a different approach to adult stores. We researched various markets, surveyed our target audience, and found a need for a revolutionized adult store.  Our team noticed that our desired clientele (18+) was often put off by adult stores, seeing them as bleak.  Our goal was to create Nobi, an adult store designed to be inviting while being discreet. 

​

When establishing our branding, we wanted to have a sleek, modern design while still being playful. Our aim was to create a brand which carried our customers’ desired products while giving them confidentiality and feel secure in their purchases. Throughout the project, I enjoyed collaborating with other designers and learned the importance of expressing your brand’s message through design.