Nobi was a collaborative project created with two other designers. The goal of this collaboration was to create a company which took a different approach to adult stores. We researched various markets, surveyed our target audience, and found a need for a revolutionized adult store. Our team noticed that our desired clientele (18+) was often put off by adult stores, seeing them as bleak. Our goal was to create Nobi, an adult store designed to be inviting while being discreet.
When establishing our branding, we wanted to have a sleek, modern design while still being playful. Our aim was to create a brand which carried our customers’ desired products while giving them confidentiality and feel secure in their purchases. Throughout the project, I enjoyed collaborating with other designers and learned the importance of expressing your brand’s message through design.