Merlie’s farm market began as a part of my solo projects where I sought for better ecommerce sites for local businesses. Similarly to Baker and Carol Soap Company, I wanted to establish innovative branding and user interfaces. Throughout the project, I initiated my target audience as eco-conscious consumers within early twenties to fifties age group.
While developing the brand identity, I aimed toward a minimalist, welcoming design. I did this by having consistency throughout and employing common user interface elements. My goal was to make each element user friendly while maximizing user convenience.