Merlie's farm market was part of my solo projects aimed at finding better ecommerce platforms for local businesses. Similar to Baker and Carol Soap Company, my objective was to establish innovative branding and user interfaces. During the project, I targeted eco-conscious consumers between the ages of 20 and 50. When developing the brand identity, I aimed for a minimalist and welcoming design. To achieve this, I ensured consistency throughout the brand and employed common user interface elements. My primary objective was to make each element user-friendly while maximizing user convenience.