This concept was devised from a hypothetical event for the alternative brand, Tunnel Vision. A company that prides itself on individuality. The goal was to create a pop-up event where Tunnel Vision customers to browse and shop for their products.
Tools: Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Responsibilities:
Integrated Design
Event Branding
Product Design
Marketing Strategy
Throughout this project, my goal was to ensure that the event aligned with Tunnel Vision's current branding while resonating with its target audience.
I set out to create a series of assets that could be used for promoting and during the event itself.
As a brand, Tunnel Vision's marketing is defined by vivid colors, candid photos, and playful illustrations. When developing materials for this assignment, I aimed to incorporate these distinctive elements. By infusing
bright color palettes and a fun, informal style into the marketing materials, I sought to create cohesive deliverables that reflected Tunnel Vision's brand.
Vision Board