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Design Type:
Marketing and Brand Identity
This concept was devised from a hypothetical event for the alternative brand, Tunnel Vision. A company that prides
itself on individuality. The goal was to create a pop-up
event where Tunnel Vision customers browse and shop
for their products.
Tools: Photoshop
Illustrator
After Effects
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Responsibilities:
Integrated Design
Event Branding
Product Design
Marketing Strategy
Throughout this project, my goal was to ensure that the event aligned with Tunnel Vision's current branding while resonating with its target audience. I set out to create a series of assets that could be used for promoting and during the event itself.
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