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Baker and Carol Soap Company was initiated as a solo design project when I noticed the lack of
e-commerce sites in my area. The target audience for this company comprises eco-friendly consumers in their late twenties through forties.
Tools: Adobe Photoshop
Adobe Illustrator
Adobe XD
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Responsibilities:
Logo Design
High Fidelity Wireframing
Low Fidelity Wireframing
​Prototyping
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My objective was to maintain a neutral color palette which evoked an inviting and organic essence for the brand. Throughout the process, I explored the significance of developing branding guidelines and applications that cater to audiences. Additionally, I aimed to explore UX/UI techniques by creating a mobile e-commerce website. The overall tone I hoped to convey was that of a dependable yet friendly and sustainable brand.
