Tools:
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Responsibilities:
Integrated Design
Event Branding
Social Assets
Product Design
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I developed this project for a graduate poster design class which aimed to produce materials for an event. This concept was devised from a hypothetical event for the alternative brand, Tunnel Vision. A company that prides itself on individuality. My vision was to create a pop-up event where Tunnel Vision customers to browse and shop for their products. My goal was to ensure that the event aligned with Tunnel Vision's current branding while also resonating with its target audience.
Throughout this project, I set out to create a series of assets that could be used for promoting and during the event itself. These assets included a primary poster, social advertisements, and merchandise.
As a brand, Tunnel Vision’s marketing consists of a lot of bright colors, candid photos, and illustrations. Their illustrations often include handwritten text and icons such as stars and hearts. When creating this event, my goal was to translate these elements into my deliverables.
